Through 28 Games, USA Sports’ WNBA Coverage Averaging 557K Viewers; USA Sports Has Aired 4 of 5 Most-Watched WNBA Games on Cable or Streaming This Season

USA Sports Presents Most Games of Any WNBA Broadcaster This Season, Including Playoffs and WNBA Finals

STAMFORD, Conn. – July 25, 2026 – USA Sports’ WNBA viewership is up 33% vs. the 2025 cable average heading into the All-Star Break, one of many viewership milestones and records for USA Sports in its inaugural season of WNBA coverage.

Additional viewership milestones and records for USA Sports’ first season broadcasting the WNBA, which will culminate with playoff games and WNBA Finals games on USA Network, include:

Through 28 games, USA Sports’ WNBA coverage has averaged 557k viewers, up 33% vs. the 2025 WNBA cable average viewership and up 33% in the P18-49 demo;
Four of USA Sports’ game broadcasts have averaged more than 1 million viewers;
Wednesday’s Sun-Fever matchup averaged 1.1 million viewers and peaked at 1.3 million viewers in third quarter, with the overall doubleheader averaging 878k viewers including the 10 p.m. ET Wings-Fire matchup;
USA Sports has aired four of the five most-watched WNBA games across cable and streaming this season.

USA Sports will present more than 50+ WNBA games in its inaugural season of coverage, including first round playoff games and WNBA Finals games.

USA Sports’ WNBA coverage on USA Network continues Wednesday, July 29, when the Dallas Wings host the Atlanta Dream at 8 p.m. ET, followed by the Golden State Valkyries against the Phoenix Mercury at 10 p.m. ET.