For the WNBA, currently in its 29th season, the deal comes amid record-breaking television viewership, attendance, merchandise sales and team valuations.

“As demand for women’s basketball continues to rise, partnerships like this expand the visibility and accessibility of our game,” WNBA Commissioner Cathy Engelbert said in a statement.

The league signed an 11-year media rights deal with Disney, Amazon and Comcast-owned NBCUniversal last July as part of the NBA’s media rights negotiation. The WNBA’s deal is valued at about $200 million per year, CNBC previously reported. It also signed a new media deal with Scripps’ Ion in June.

Versant said production details, including studio commentary teams, will be announced in the coming months.

The new WNBA deal will mean that for eight months out of the year, women’s sports will be broadcast live on USA Network.

Earlier this month, Versant struck a multiyear deal with League One Volleyball to broadcast primetime games on Wednesday nights. In August, the company signed a deal to extend its rights with the U.S. Golf Association, worth $93 million annually, according to a person familiar with the deal who spoke on the condition of anonymity to discuss terms of the deal.

Versant also holds numerous golf rights through the Golf Channel, in addition to rights across Premier League soccer, WWE, NASCAR, Atlantic 10 college basketball coverage and the Olympics.

“We’re looking for sports deals that drive distribution, diversify ad sales and have a value,” Versant CEO Mark Lazarus told CNBC in May.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.