MSNBC Sees Rapid Growth Across Digital Platforms; 5.7 Billion Combined Views Across YouTube and TikTok Year to Date

MSNBC Digital had 27.8 million unique visitors in July 2025. Plus, consumers continue to spend more time on MSNBC Digital than any other political news site, ranking #1 for 52 consecutive months in the competitive set for total minutes spent, with 717 million minutes in July.

Throughout the month of August, MSNBC.com traffic was driven by hundreds of op-eds including: Trump reflecting on critics who’ve called him a “dictator” (Steve Bennen), Gavin Newsom’s changing social media strategy (Zeeshan Aleem), and Trump’s response to Elizabeth Warren’s criticism of his economic promises (Alex Jacquez).

On YouTube, MSNBC saw more than 2.6 billion views year to date, up 15% year over year. In August, key breaking news and political events, including the Epstein files, President Trump’s deployment of the National Guard in D.C., and Texas redistricting, drove the network’s top-performing videos, with 276 million total video views for the month of August. Some highlights from MSNBC’s original videos on YouTube include: Texas Rep. Ann Johnson’s response to GOP redistricting (5.2 million views), Rachel Maddow reacting to Republican Rep. Mike Flood’s town hall with his constituents (2.5 million views), and George Conway’s response to ICE agents about immunity (2.1 million views).

MSNBC had 3.1 billion views year to date on TikTok, up 272% year over year. In August, MSNBC had 160 million video views on the platform with top performing videos including Jeffrey Epstein’s resurfaced 2010 deposition (5.8 million views), Vice President JD Vance’s frequent vacation schedule (4.5 million views), and Chris Hayes on Gavin Newsom’s social media responses to Trump (4 million views).

MSNBC podcasts See Nearly 100 million Downloads in 2025; Daily Showcasts Reach Highest Levels in 10 Months

Year to date, MSNBC podcasts have been downloaded nearly 100 million times, a benchmark the network has surpassed every year since 2019. MSNBC daily showcasts had their strongest month this year with double-digit growth versus their year-to-date monthly average.

“The Best People with Nicolle Wallace,” which debuted at #1 on Apple Podcast charts in June, saw a 15% increase month over month, with more than 6.5 million total downloads. On YouTube, “The Best People” podcast has seen 4.3 million video views since its debut.

TV Source: Nielsen, Panel Only, Live+SD, Persons 2+ and Adults 25-54. Total Day = M-Su 6 a.m. to 6 a.m., Primetime= M-F 8 p.m. to 11 p.m. August 2025: 7/28/25-8/31/25. Time period wins based on regularly-scheduled cable news programming. New Show comparisons: May = 5/3/25-5/25/25. Engagement: Nielsen, NPower, Reach & Frequency, M-Su 6 a.m.-6 a.m., 6-min viewing qualifier,12/30/24-8/31/25, Most Current. Race/Ethnicity: Nielsen, NPower, Ratings Analysis Time Period Report 7/28/25-8/31/25. Local Points: Nielsen, NPower, Ratings Analysis Program Report, LPM = Washington, D.C., 12/30/24-8/31/25, P2+, M-F 6a-10a.Nielsen/MRI Fusion Data via NPower, Ratings Analysis Time Period Report. Live+SD, M-F 8P-11P, 2Q25 (Apr-Jun). MRI Psychographics = Political Affiliation. P2+ AA (000).

Digital Source: YouTube data based on YouTube Studio Analytics, January 1 – August 31, 2025. YouTube video views. Competitor data from ListenFirst. TikTok data based on ListenFirst, January 1 – August 31, 2025. TikTok video views.

Comscore Media Metrix Multi-Platform (U.S.) Desktop Persons 2+ and Mobile Persons 13+, Total Digital Population, April 2021 – July 2025. Rankings based on Comscore News/Information – Politics category. Unique visitors and total minutes.

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Press Contacts:

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Natalie.Munio@nbcuni.com